Our Story

Per.'s objective is to encourage everyone to 'Embrace Their Individuality'. We are more than a brand. It's a vision to bring meaning to clothing. Getting more people to ask WHY?

Each collection will be unique and have individual meaning. It is inspired by both Western and Chinese elements and cultures.

 There is only one planet Earth and it's our job to protect it, see our sustainable efforts below ↓

 
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Sustainability

From our farms to our manufacturing.

100% ORGANIC COTTON & RECYCLED MATERIALS

 

We exclusively use 100% GOTS certified organic cotton from India, recycled polyester from China and other sustainable materials such as Modal®. 

Organic cotton, as opposed to conventional cotton, is grown without the use of chemical insecticides, fertilizers or pesticides. This means that no hazardous or toxic substances are incorporated into the soil or adjoining rivers or lakes, which ensures a safe environment for farmers and their families.

WE ARE CERTIFIED BY THE BEST

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Positive Impact

By using organic cotton.

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26%

LESS POTENTIAL FOR SOIL EROSION

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46%

LESS IMPACT
ON GLOBAL WARMING

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70%

LESS ACIDIFICATION OF LAND AND WATER

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91%

LESS SURFACE
AND GROUNDWATER USE

Source: Textile Exchange. (2017, June). Quick Guide to Organic Cotton.

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Giving Back...

Donating 10% of our profits to

785 million people are living without access to safe water, that's 1 in 10 people lack access to clean water.

 

Water is the most essential element of life. We want to give back! That's why we are donating 10% of our profit to fund water projects and bring clean water to small communities in developing countries, meaning better health conditions, access to education and economic development.

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